Arguing Truth

"...Corporate and government propaganda, aimed to sway emotions, rarely uses facts to sell its positions. And because progressives have lost the gift of rhetoric, which was once a staple of a university education, because they naively believe in the Enlightenment ideal that facts alone can move people toward justice, they are largely helpless.

"'Effective communication requires not simply an understanding of the facts, but how those facts will take place in the public mind,' (Stuart) Ewen said. 'When Gustave Le Bon says it is not the facts in and of themselves which make a point but the way in which the facts take place, the way in which they come to attention, he is right...'"

http://http://www.truthdig.com/